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If you have ever followed a recipe, you know you have to be consistent to get consistent results. Cooking time, temperature, and ingredient mixing are all factors that make one cake great and another a gooey mess.

We produce displays that sell your product to shoppers in the physical world. You know that managing the development of anything requires some discipline. It is important to get the right results, and it is also important to get those results efficiently. You want to avoid wasting your own effort, and you need results. We want to be efficient in getting you a solution and delivering consistent results.

There are a lot of disciplines involved: marketing, sales, design, engineering, project management, manufacturing, etc. Every one of these teams has a process. Our business challenge is linking them all together to deliver great displays while making your life easier. 

• Our input is your request, problem, or business opportunity.
• Our output is an executed solution, taking the form of a display, signage kit, or branded environment that solves a problem for you.

In simple words, we do the following:

1. We work with you to define the problem.
2. We create a plan to solve the problem and propose a solution.
3. You approve the solution, and we execute the deliverables.
4. We ensure that the work is done correctly.

(Circle back on each step as needed.)

Our Process

Years of developing projects, managing teams, and mapping business processes have given me insight into the 4 stages needed to get your POP display project to market.

Scope > Define > Build > Deliver

Scope:

• We work together to identify the problem.
• We create a project brief describing the problem and success criteria.
• We propose a statement of work (SOW) outlining our steps to solve the problem.

Define:

• We research issues and collect visual reference for the brand, competition, and location.
• We propose solutions through sketches and renderings.
• We get your feedback and make adjustments to the creative brief if needed.
• We refine the concept and present a plan to you with a budget to execute it.
• We create a prototype of the solution, including a formal timeline and the costs for execution.

Build:

• When you are ready to move forward, we enter into a formal agreement to execute the solution.
• We work with our suppliers and vendors to create the solution.
• We manage any risks and confirm timing along the way.
• We complete the solution and have it ready for delivery.

Deliver:

• We ship the solution to your warehouse, DC, store list, or representative.
• We offer installation services to complete the set-up at retail.
• We will confirm and report compliance with the setup.

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We offer full turn-key services, but we can also work à la carte.If you have a concept from your ad agency or perhaps your own retail set-up team, we can work with you as needed.

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What this means to you

• As a client, you will know what to expect and when.
• You will see progress, and be able to communicate with stakeholders with confidence.
• You will control expenses.
• You will see consistent results.

Following a process isn’t a chore; it’s a choice. If you ever baked a cake, you knew to bring your dry ingredients together separately from your butter, sugar, and eggs. This process helps you achieve a smooth and uniform batter. If you propose solutions before knowing a clear business problem, you will waste time and money developing a useless plan.

We know one size doesn’t fit all, but a good process allows you to adapt to different situations.

Talking about “process” is usually pretty boring. For better context, let me show you how our process delivers value quickly. Take a look at our case studies or just reach out for a quick consultation.

We can talk process, methods, design thinking, or just trade chocolate cake recipes; please let me know. I am happy to share and learn.

 John Colby

Founder, Display Catalyst LLC

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